Dateline closed. Your search for someone local does not have to.
You typed "dateline co uk" into a search engine and arrived here. That probably means one of two things: you remember Dateline from years ago and you are wondering whether it still exists, or someone mentioned it and you are curious what it actually was. Either way, the short answer is the same. Dateline is gone. The longer answer is more interesting, and more useful if you actually want to meet someone in Sussex.
What was Dateline, and why do people still search for it?
Dateline was one of Britain's earliest and most widely used computerised matchmaking services, operating from the 1960s through to the early 2000s before closing down entirely.
It started in 1966, run from London, and at its peak it was genuinely huge by the standards of the time. You filled in a questionnaire, posted it off, and a mainframe computer matched you with compatible strangers. In an era before the internet, that was remarkable. The results came back by post. Dates were arranged by phone. The whole thing sounds almost charming now, but for a generation of British singles it was simply how you met people when you did not want to rely on the pub and a friend of a friend.
Dateline eventually moved online in the mid-1990s, riding the early wave of internet dating, but it never quite found its footing against the new generation of purpose-built dating websites. The company wound down in the early 2000s. The domain no longer resolves to anything useful. If you have landed on a site claiming to be Dateline, treat it with real caution.
People still search for it because memory is long and Google has a longer one. Dateline ran print advertising for decades. Anyone who dated in Britain between the late 1960s and the 1990s may well have a friend who used it, or used it themselves. The name stuck.


